Articles by Todd Grennan

#engage Mobile Influencers: Zedge’s Eric doormouse Peltier (Part One of Two)

Each month, the #engage Mobile Influencers interview series profiles experts, thought leaders and rising stars in mobile, giving them an opportunity to share their personal experiences, preferences

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Take Your Mobile Marketing Global With Appboy Internationalization

Intimate in scope, but global in reach. That’s the power of mobile. The ubiquity of devices and their 24/7, personal nature has given marketers a

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Don’t Miss Out on China: Appboy Announces Support for Baidu Push Notifications

In 2012, China became the world’s largest smartphone market, and its growth shows no sign of slowing down – last year alone the country shipped 460

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Respect the Wrist: Optimizing Your Apple Watch (And Other Smartwatch) Outreach

Apple Watch Launch Day has come and gone – if you ordered early, you might even be wearing one on your wrist. But now that

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Um, Happy Earth Day? When Holiday Messaging Campaigns Go Wrong

Today is Earth Day, which means a fair amount of mobile marketers will likely be sending holiday-themed promotions for their app. Some of those campaigns

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How to Calm Skittish ISPs and Make Sure Emails Are Delivered

  Savvy marketers know that their mobile outreach isn’t complete without a robust email strategy as part of their multi-channel messaging. Email has been an

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How to Make Your Valentine’s Day Promotions Shine

With February 14th creeping up, lots of mobile marketers are thinking about doing a Valentine’s Day-themed promotion for their app. After all, $17.3 billion gets

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