Articles by Todd Grennan

The Holidays Change Everything

The holidays are different. You can feel it the moment Thanksgiving Week rolls around: the music you hear changes (that’s right, Christmas carols every five

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The Secret of Push and Pull Messaging

It’s more than ten years out from the launch of the first iPhone, and the rise of mobile devices and other emerging technology platforms has

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Android Oreo, iOS 11, and the Changing Customer Engagement Landscape

When it comes to mobile innovation, we’ve come to expect two big shifts each year: new software & new hardware. Each spring, tech giants like

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Ossoff DEFEATED! Ossoff VICTORIOUS!: An Email Cautionary Tale

Bad political outreach knows no partisan divide. During the 2016 U.S. presidential election, we saw a lot of poorly-conceived, ethically questionable email marketing from the

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Across Channels, Across Teams: 10 Keys to a Cohesive Customer Experience

Dear reader: This blog post is vintage Appboy. We invite you to enjoy the wisdom of our former selves—and then for more information, check out

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Want to Make the Most Of Web Push? You’d Better Do This First

It’s been a long time since anybody thought of the web as an emerging platform—more than twenty years, give or take. But while the web

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MWC Americas 2017: Will AI Be Customer Engagement’s Secret Weapon?

Every year, senior executives and mobile thought leaders head to Mobile World Congress to get a sense of which way the wind is blowing, technology-wise.

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Customer Engagement—It Takes Teamwork

Each day, the average consumer receives 60+ push notifications, 120+ emails, and sees more than 5,000 distinct advertisements. That makes cutting through this vast barrage

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Worth A Thousand Words: A Masterclass in Cross-Channel Rich Content

Dear reader: This blog post is vintage Appboy. We invite you to enjoy the wisdom of our former selves—and then for more information, check out

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The Changing Shape of Location-Based Marketing

Dear reader: This blog post made its original debut in Appboy’s Relate Magazine. Pocket its pearls of wisdom, and then for more information, check out

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