Articles by Todd Grennan

Make Your Marketing More Creative with Braze Magazine’s new Creativity Issue

Creativity means using eye-catching visuals and sparkling copy for the messages your brand sends—but it also means embracing innovation, testing, iteration, and nontraditional thinking across

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Emotions to the Front, Technology to the Back

Last week, more than 25,000 people—innovators, thought leaders, c-suite execs, computer scientists, and more than a few celebrities—gathered at New Orleans’ Ernest N. Morial Convention

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Friday The 25th: Who Will Survive the Rise of GDPR?

The following is a work of fiction. Any similarity to actual businesses, or actual industry events, is purely coincidental. Braze cannot provide legal advice to

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The Holidays Change Everything

The holidays are different. You can feel it the moment Thanksgiving Week rolls around: the music you hear changes (that’s right, Christmas carols every five

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The Secret of Push and Pull Messaging

It’s more than ten years out from the launch of the first iPhone, and the rise of mobile devices and other emerging technology platforms has

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Android Oreo, iOS 11, and the Changing Customer Engagement Landscape

When it comes to mobile innovation, we’ve come to expect two big shifts each year: new software & new hardware. Each spring, tech giants like

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Ossoff DEFEATED! Ossoff VICTORIOUS!: An Email Cautionary Tale

Bad political outreach knows no partisan divide. During the 2016 U.S. presidential election, we saw a lot of poorly-conceived, ethically questionable email marketing from the

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Across Channels, Across Teams: 10 Keys to a Cohesive Customer Experience

Dear reader: This blog post is vintage Appboy. We invite you to enjoy the wisdom of our former selves—and then for more information, check out

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Want to Make the Most Of Web Push? You’d Better Do This First

It’s been a long time since anybody thought of the web as an emerging platform—more than twenty years, give or take. But while the web

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MWC Americas 2017: Will AI Be Customer Engagement’s Secret Weapon?

Every year, senior executives and mobile thought leaders head to Mobile World Congress to get a sense of which way the wind is blowing, technology-wise.

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