Articles by Team Braze

We’re Ready—Bring On GDPR!

It’s been a long time coming. From those early discussions about updating European Union privacy laws to the passage of the General Data Protection Regulation

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Simplifying Data Compliance with OpenGDPR

The clock is ticking. Beginning May 25th, the European Union’s new General Data Protection Regulation (GDPR) will be enforced globally, fundamentally changing the way global

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Should You Start Investing in “IoT” Marketing? Three Opportunities to Consider Right Now

These days, seems you can’t check your smartwatch without spotting a headline touting the promise of the so-called Internet of Things (IoT). What sounded like

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3 Steps to Connect with Your Mobile Audience

Call it the proximity principle or the law of attraction: People tend to form strong bonds with the people—and the things—that are closest to them.

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5 Ways to Use Predictive Analytics to Supercharge Your Marketing

You probably have access to more mobile marketing tools than ever, but unfortunately, a crystal ball still isn’t among them. And until Apple or Google

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Gamechanging App Experiences: 4 Ways Marketers Are Cutting Through the Clutter

With the number of apps quickly creeping toward two million, and mobile users getting much tougher to impress, what does it take to keep driving

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Give Up Control to Drive Mobile App Engagement

Every year, the cost of mobile app user acquisition jumps higher: last year, it surged by a full 80 percent to $2.25 per customer. Want

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Appboy Opens Public Beta, Announces New Funding

Some of you might have noticed our name up in lights on TechCrunch yesterday announcing our latest round of funding and the official opening of

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