Articles by Sora Wondra

What a Cross-Channel Web Messaging Campaign Really Looks Like

Looking to find new ways to connect and engage with your customers? According to a recent Braze study, cross-channel messaging might just be the trick.

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How Meetup Makes Users Part of the Conversation

When it comes to brand notifications, we know there are a few different types—there’s transactional messages (think purchase confirmations, password reset notifications, etc.), there are

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The One Mobile Marketing Channel You’re Not Using, But Should Be

News feeds aren’t just for social apps, although Facebook and Twitter have done a great job teaching app users how to scroll. Looking around at

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What a Cross-Channel Re-Engagement Campaign Really Looks Like

Customer acquisition can be a challenge—but it’s not the end of the game. With the majority of users dropping off within days of downloading, it’s

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Pack your bags: These 5 Brands are Changing How We Book Travel

It wasn’t that long ago that planning a trip required a lot of preparation, organization, and added considerable weight to your luggage, what with all

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How Dots Used Smart Segmentation to Boost Total Revenue by 33%

Customer engagement is key to your brand’s long-term success, but engagement on its own isn’t enough. Without the ability to turn that engagement into an

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3 Mobile Tactics that Power Smart Travel Marketing

  In the decade since the introduction of the first iPhone, the rise of mobile has had a major impact on virtually every industry—upending entrenched

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5 Eye-Catching Ways to Use Rich Notification Messaging

Dear reader: This blog post made its original debut in Appboy’s Relate Magazine. Pocket its pearls of wisdom, and then for more information, check out

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Do You Have a Cross-Device View of Your Customers?

For years now, the smartphone has reigned supreme as marketers’ most sought-after consumer device. While smartphones are still key components in an effective mobile strategy,

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How Saucey Uses Conversion Tracking to Speed New Purchases

Many people are willing to “try something once,” but they may well not return for a second conversion. (Maybe they’ve forgotten about your app or

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