Articles by Ritika Puri

The Keys to Creating Brand Advocates in a Mobile-First World

Word of mouth (WOM) marketing isn’t just a social media fad. It’s a timeless marketing force that transcends any communication medium. In a mobile ecosystem

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Outsmart the Noise: 3 Attention-Grabbing Mobile Marketing Tips From Gaming Companies

It’s not just you: the competition for your audience’s attention spans in the mobile marketing ecosystem is growing. App users have infinite options for ways

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Break the “Rules” of Transactional Messages Like Slack and Uber

For many organizations, transactional and promotional emails exist in separate, distinct worlds. They co-exist, rather than overlap. The reason why makes sense: logistics and customer

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Improve Customer Engagement by Tackling Decision Paralysis

Decision paralysis has been one of marketing’s biggest challenges since before the internet even existed. The idea is simple: we “don’t know what we want

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The New Rules of Writing for Mobile Audiences

Let’s face it: writing copy for short mobile messages is a challenge disproportionate to the length of what you’re creating. In other words, it’s pretty

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6 Stats to Take Your App Engagement to the Next Level

When it comes to optimizing your app engagement strategy, the details can make a huge difference. Just take a look at this case study from

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A Foolproof Template for the Perfect Push Notification

Dear reader: This blog post made its original debut in Appboy’s Relate Magazine. Pocket its pearls of wisdom, and then for more information, check out

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What Media Brands Can Learn From Nascar and CNN’s Push Notifications

With display ad revenues on the decline, almost every media company is looking for new engagement-based monetization opportunities. From sponsored content to events and educational

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Wish We’d Thought of That: Mobile Marketing That Impresses Marketers

When you’re really enthusiastic (read: nerdy) about being a marketer, it’s almost impossible to take promotions, campaigns, and messaging at face value. The reason? At

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Loss Aversion Marketing Tactics and Strategies That (Still) Work

One of the foundational ideas in behavioral economics is that psychologically, the “pain of losing something is about twice as powerful as the pleasure of

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