Articles by Myles Kleeger

To Dominate the Next Big Thing, Build Long-Term Customer Relationships

Mobile is the preferred channel of an increasingly large percentage of consumers–there are over 2 billion smartphones in use and 71% of people sleep with

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Mobile Acquisition Costs are a Serious Problem – But Engagement Can Be the Solution

Right now, it costs $2.73 to acquire a customer for an Android app. That’s not cheap, and some analysts think that price could double in

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