Articles by Mary Kearl

14 Mobile Marketing Twitter Influencers to Follow

Twitter can provide a wealth of information about the topics you care about, filling your feed with up-to-the-minute news, or it can just be a

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99 Need-to-Know Stats on the Mobile Customer

In our increasingly digital and mobile world, customer expectations are growing all the time. That means only marketers with a deep understanding of what their

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8 Apps That Will Make You a Better Marketer

Who can remember thinking, I have so much time and so little to do? Anyone who can probably doesn’t work in marketing. As a marketers,

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10 Essential Mobile App KPIs and Engagement Metrics (and How to Use Them)

Dear reader: This blog post made its original debut in Appboy’s Relate Magazine. Pocket its pearls of wisdom, and then for more information, check out

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