Articles by Mary Kearl

11 Welcome Campaign Messages That Really Get It

When it comes to customer retention, the importance of onboarding cannot be overstated. Just one onboarding-related push notification sent during the first week of customer

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9 Abandoned Shopping Cart Notifications That Impress Us

Dear reader: This blog post made its original debut in Appboy’s Relate Magazine. Pocket its pearls of wisdom, and then for more information, check out

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30 Essential Stats on In-App Purchases and Monetization

Looking to make money from—or better monetize—your app via in-app purchases? To succeed in this multi-billion dollar business, which has grown by the tens of

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Subscriptions Apps: What’s Changing and How To Make the Most of It

Over the last couple of years it has been hard to read a business publication without coming across headlines mentioning the new “subscription economy.” As

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The 5-Step Evolution of a Mobile Marketer

Wondering where your company stands in the mobile marketing landscape? Whether you’re just getting your feet wet or are at the top of your game,

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How Media Brands Can Spice Up Their Marketing with Emojis 😂💯👏

If you work in media and entertainment marketing then you’re likely no stranger to emojis and their rise 📈 in push notifications, email campaigns, social

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How To Market a Mobile App: Getting New Users—and Keeping Them!

You and your team have worked hard; you’ve not only innovated by coming up with an idea for a much-needed mobile app, you’ve developed it,

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Launch a New Marketing Channel Faster With This Tool

If you feel like you’ve had to become an expert in best practices for marketing across channels to keep your place as a top performer

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This Tool Will Get Rid of Bias Errors in Your Marketing

Ever observed a trend when reviewing your analytics, tried to tweak your strategy accordingly, and then, disappointingly, didn’t see the needle move the way you

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