Articles by Mary Kearl

How 1-800-FLOWERS.COM Upped Conversions 350% Above Average

If you work in ecommerce, then a top challenge for your business is likely shopping cart abandonment. And you’re not alone: the average documented shopping

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You’re Up Against the Best Apps Out There (Not Just Your Industry’s)

Mobile marketers, here’s the good and bad news: The average smartphone owner has 40–70 apps installed; however, most people spend most of their time with

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Don’t Do the Wrong Thing Better: 7 Marketing Pros on Thinking Outside the Box

As a marketer, you have to wear multiple hats, juggle with aplomb, and learn new platforms and channels faster than you can binge a season

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Why Marketers Should (Almost) Always Use Control and Test Groups

Long gone may be your science-fair days of creating experiments with a hypothesis and testing the effects of an independent variable on a dependent variable,

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How Not To Lose 96% of Your New App Users This Holiday Season

Holiday shopping is becoming synonymous with mobile shopping. The marketing campaigns you’ll make in this pre-holiday stretch and through to the end of the year

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13 Dos and Don’ts for Asking Customers to Rate Your App

There’s a lot that can be gained by asking your customers to rate your app. For one, when the reviews that result are positive, they

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The First Thing to Do When You’re Ready for Mobile Marketing

People spend 17% more time with mobile devices than they do with desktop, and mobile is the driving force of internet adoption worldwide. Regardless of

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7 Essentials for a Winning Win-Back Campaign (and Examples)

In today’s highly competitive mobile age, churn is a reality for all companies, even for the most successful. We know that 45% of people who

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A+ or F? How To Grade Your Rivals’ Mobile Marketing Strategy

Curious what your competitors are doing with their mobile marketing, and how your strategy compares? In today’s mobile age, it’s actually very easy to see—and

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5 Low-Effort In-App Message Tricks That Pay Off

Ready to take on in-app messaging as a new channel for your multichannel marketing strategy, or looking to improve upon what you’re already doing with

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