Articles by Mary Kearl

What a Cross-Channel Onboarding Campaign Really Looks Like

Dear reader: This blog post made its original debut in Appboy’s Relate Magazine. Pocket its pearls of wisdom, and then for more information, check out

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How momondo Increased Conversions By More than 60%

With travel and hospitality businesses—startups and established players, alike—offering a veritable all-you-can-eat continental breakfast of options for travelers, there are more choices than ever when

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How Brand Personality Helps You Connect with Users

For brands, providing concrete value is key: it’s hard to build and maintain a strong, loyal user base without showing your audience the benefits that

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How to Keep from Alienating Customers with Over-Communication

Dear reader: This blog post made its original debut in Appboy’s Relate Magazine. Pocket its pearls of wisdom, and then for more information, check out

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App Subscriptions: Get Customers to Make the Jump (and Stay There)

For mobile apps, customer acquisition can be tough. You’ve got to prove value to convince customers to allocate space on their phones for your company’s

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7 Mobile-Savvy Retails Brands to Learn From

As mobile becomes more and more central to everyday life, it’s essential that brands find ways to take advantage of mobile to drive engagement and

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3 Smart Tactics That Help Retail Brands Succeed on Mobile

Over the past few years, a clear picture of consumer behavior has emerged: today’s shoppers are increasingly mobile shoppers. Given this emerging reality, long-term success

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How to Keep Your Customers Engaged When Things Change

Dear reader: This blog post is vintage Appboy. We invite you to enjoy the wisdom of our former selves—and then for more information, check out

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Active Customer Campaigns: 5 Things Marketers Need to Know

For marketers, knowing your customers can be a powerful asset. Customer data makes it possible to know which kinds of notifications each customer likes best,

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Customer Messaging and Social Media Can (and Should) Work Together

When you think about your brand’s mobile users or social followers, it’s important to remember that these aren’t necessarily separate groups of people. After all,

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