Articles by Mary Kearl

9 Essential Mobile Messaging Metrics (And How to Use Them)

Modern marketing is built around data. In a lot of ways, that’s just dandy—with today’s unprecedented access to customer data, it’s possible to provide your

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5 Negative KPIs Marketers Should Be Paying Attention To

Marketers are only as good as their best data, but that doesn’t mean blindly amping up positive key performance indicators (KPIs)—and tuning out any negative

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What Does Your Brand’s Marketing Tech Stack Look Like?

It’s official: Marketing teams are spending more on tech than they are on paid advertising on paid advertising. So what are the kinds of questions

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What a Next-Level Push Campaign Really Looks Like

When people think push notifications, they tend to picture short (and hopefully sweet) messages. Which makes sense. Since their 2009 debut, push notifications have been

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In-Browser Messages: What Makes Them Different From (and Better Than) Pop-Ups and other Web Interstitials?

At first blush, in-browser messages aren’t so different than their evolutionary predecessors, web pop-ups and other interstitials. In truth, they have some similarities: each one

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Why You Need a Marketer-Friendly Marketing Platform

For the past five years, we’ve heard thought leaders boast predictions that the day would come when Chief Marketing Officers (CMOs) would be spending more

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Priming for Success the ThredUp Way

One ugly about push notifications? Around half of customers (seriously, about 40% of Android users and and 60% of iPhone users) will opt out of

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5 Mobile-Savvy Business and Finance Brands to Learn From

Since the introduction of the first iPhone a decade ago, the rise of mobile has been disrupting industries and upending the business models and customer

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What a Cross-Channel Onboarding Campaign Really Looks Like

Dear reader: This blog post made its original debut in Appboy’s Relate Magazine. Pocket its pearls of wisdom, and then for more information, check out

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How momondo Increased Conversions By More than 60%

With travel and hospitality businesses—startups and established players, alike—offering a veritable all-you-can-eat continental breakfast of options for travelers, there are more choices than ever when

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