Articles by Mark Ghermezian

A New Chapter for Appboy

The end of the year is a time for reflection. It is important to take stock as we set our goals for the future. Since launching Appboy just over five years ago, we have accomplished a great deal.

(Series) C Is for Culture

Since I started Appboy with my cofounders Jon Hyman and Bill Magnuson, I’ve never stopped thinking about what kind of company I want to build

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The Personalization Principle: How Technology Is Humanizing Mobile Marketing

Think back—way back—to a time before mobile. You bought clothes, booked trips, followed driving directions, found lost items, snapped photos, discovered music, kept up with

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Appboy Is Growing Up, But Keeping It Real

I often think, founding a startup is a lot like being a new parent. As a parent you wonder: who will this baby girl be

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Appboy’s Updated In-App Messages: The Mobile Marketer’s Secret Weapon

As the mobile space matures, more and more brands are realizing how essential a robust mobile marketing strategy is to their short- and long-term success.

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Measure And Improve Campaign Effectiveness Thanks to Appboy’s Conversion Tracking

While mobile analytics have historically trailed behind, with conversion tracking we are bringing marketers the superior ability to not only monitor, but take action on,

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Appboy and Konrad Group Form Strategic Partnership

We’re pleased to announce that we’ve partnered with Konrad Group, a global leader in enterprise and consumer technology, to help maximize ROI for our enterprise

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Intelligent Delivery Assures High Engagement Through Personalized Message Timing

Similar to questioning the noise a tree makes when it falls in empty woods, if you send a message and no one is there to

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Appboy Secures Oversubscribed Series B Funding

We have always been confident that we’ve had the right team building the right platform, and now we’re pleased to reveal that a new esteemed

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Introducing Appboy’s Campaign Retargeting

We are proud to announce that we are further bringing the power of marketing automation to mobile apps via the launch of our Campaign Retargeting feature,

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