Articles by Lauren Leonardi

How Meditation Can Make You a Better Marketer

A while back we spoke with Tamara McCleary, relationship and conscious business expert, about how to make your brand story connect more deeply with your

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Don’t Struggle with Rivals—Leverage Them With Comarketing

You know who your biggest competition is. You can be found alternatively shaking your fist at them and admiring them. Maybe you resent them. Maybe

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Tell Your Brand Story: 3 Tips for Connecting Better with Customers

Amazon.com CEO Jeff Bezos said, “Your brand is what people say about you when you’re not in the room.” As marketers, we know that our brand identity

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​The Pros Agree: Engagement Is the Most Important Task in Mobile

It can now cost over $3.50 to acquire a new, loyal app user (defined as a user who downloads and opens an app three times),

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How To Ditch Marketing Lingo and Say What You Mean

In 2006, FastCompany.com published a piece called “How to Stay Awake in Boring Meetings,” and it’s still relevant today—perhaps more than ever. The piece gives office

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When A/B Testing Isn’t Worth It

For marketing geeks like you and me, nothing gets the blood flowing like an A/B test. They’re quick to run and it’s deeply satisfying to

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If Mobile Marketing is a Holiday Party, Don’t be “That Guy”

If your mobile marketing personality were represented by someone at a holiday party, who would they be? And more importantly––would you want to talk with

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