Articles by Lauren Leonardi

Data Vs. Intuition: Why Your Marketing Needs That Human Touch

Many of us have experienced the phenomenon of deadlocked decision-making. Whole projects held up at the mercy of contradictory indications and data prognostication. The team

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Data Vs. Intuition: How To Approach Data for Great Marketing

When big data first started to become the next big thing, the conversation was about holding human judgement up against the numbers to see who’d

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Oops, You Made It Weird. 5 Marketing Faux Pas to Watch Out For

You’ve readied your day-to-evening outfit, polished your shoes, and spit-shined your spectacles, because you’re on your way to a Friday evening party. Before you head

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Focus on Company Culture First, Better Marketing Will Follow

In my quest to create smart marketing content for this blog, I’ve had the pleasure of crossing paths with several professionals and thought leaders in

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Maximize Your Promo Campaign Impact With These 4 Channels

Multichannel marketing is crucial in today’s always-on mobile world. Using just one channel to try to reach all your customers won’t pay off—our own research

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6 Tips for Authentic Marketing That Pays Off

One of the best tattoos I’ve ever seen was a waveform—squiggly lines representing audio—on the forearm of a salesman. The image represented a voicemail. “From

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Can Gamification Marketing Work for Your Brand?

As kids, some of us treated the floor of our bedrooms like lava, and hopped from chair to table to dresser to make cleaning up

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Get Ready for Omni Device Marketing

The internet of things is a reality we’re rushing quietly toward. But what is it, exactly? I recently witnessed an uncle of mine—a gentleman avuncular

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5 Types of Newsjacking Your Brand Can Win, or Fail

Some brands hone in on important cultural moments and seize the flavor of the zeitgeist with just the right blend of sensitivity, humor, and verve.

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