Articles by Lauren Leonardi

The Ins-and-Outs of Priming for Location

Location marketing services have been one of the most revolutionary advances since the dawn of smartphones only eleven short years ago. Once upon a time,

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What Online Dating Can Teach us About Mobile Marketing

As marketers, we seek, initially, to attract. To attract people for a first time encounter, and then to charm with enough verve, to click with

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Does Mobile Marketing Have a Lowest Common Denominator Problem?

You probably remember the concept of the ‘lowest common denominator’ from grade school– when you were learning about fractions and you had to make your

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Beyond the Smartphone: Be Mobile-Centric, Not Mobile-Only

We’re living in a mobile-centric, mobile-first world. But while smartphones sit at the center of modern life for most people, they’re not the only technology

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Mobile-Powered Loyalty Programs: How to Get It Right

The world’s moving fast. New technologies, new consumer expectations. And all manner of new distractions that can keep customers from coming back. To ensure long-term

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Stack Vs. Cloud: What Marketers Need to Know

There aren’t a lot of Don Draper types left in the world of digital marketing. Creativity is just as important as ever, but that era

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4 QSR Brands to Emulate on Mobile

As mobile becomes increasingly central to the way that people live their lives and interact with brands, businesses worldwide are being forced to rethink their

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Is SMS Over? How It Fits into Your Cross-Channel Strategy

For a lot of people, Short Message Service (SMS) was their introduction to mobile marketing. Before push notifications, before you could easily check email on

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What Does It Mean to Get Permissions?

Dear reader: This blog post made its original debut in Appboy’s Relate Magazine. Pocket its pearls of wisdom, and then for more information, check out

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