Articles by Laura Buxton

Keep It Clean: The Importance of Email List Hygiene

Ok, so you’ve got a great acquisition funnel, you’ve followed your IP warm up to the T and you’re using carefully defined subdomains to send

Learn More >

Using Email Subdomains Like A Pro

When using email as a part of a messaging strategy, marketers all have the same goal, right? Getting their messages into customers’ inboxes.  (Preferably Gmail’s elusive

Learn More >