Articles by Kelsey Cottingham

And the Award Goes To…: 7 Mobile-Savvy Brands that Dazzled on Oscar Night

On Sunday night, the world was invited to Hollywood’s Super Bowl: the 89th Academy Awards. The Oscars consistently ranks as the most-watched entertainment broadcast on

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Today’s Churned Users Could be Tomorrow’s Power Users

You did everything right. You got their attention, they engaged with your product, they even filled out their personal information for you. Things were looking

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Stand Out on Mobile Marketing’s Red Carpet: How to Put Together an Effective Oscars Strategy

Dear reader: This blog post is vintage Appboy. We invite you to enjoy the wisdom of our former selves—and then for more information, check out

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