Articles by Kelsey Cottingham

A Braze New World

This summer, we had some of the biggest announcements in our company’s 6-year history. We celebrated our Series D funding round led by Iconiq capital.

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It’s My Party, and I’ll Open Your Push if I Want To

Dear reader: This blog post made its original debut in Appboy’s Relate Magazine. Pocket its pearls of wisdom, and then for more information, check out

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This is How You Get App Users to Refer Their Friends

Dear reader: This blog post made its original debut in Appboy’s Relate Magazine. Pocket its pearls of wisdom, and then for more information, check out

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What Happens When Your Marketing Tech Can’t Talk?

We’ve been talking a lot lately about marketing tech stacks—that is, collections of different kinds of software used to execute a given brand’s marketing strategy.

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Your LTR 2017 Prep Guide

Every year, Appboy holds the LTR conference to turn the spotlight on long-term relationships and the strategies and technologies that make it possible to build

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Meet the LTR 2017 Brain Trust

Technology keeps changing—and customer preferences and exceptions change with it. To keep up brands need the right marketing technology stack to support and optimize their

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And the Award Goes To…: 7 Mobile-Savvy Brands that Dazzled on Oscar Night

On Sunday night, the world was invited to Hollywood’s Super Bowl: the 89th Academy Awards. The Oscars consistently ranks as the most-watched entertainment broadcast on

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Today’s Churned Users Could be Tomorrow’s Power Users

You did everything right. You got their attention, they engaged with your product, they even filled out their personal information for you. Things were looking

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Stand Out on Mobile Marketing’s Red Carpet: How to Put Together an Effective Oscars Strategy

Dear reader: This blog post is vintage Appboy. We invite you to enjoy the wisdom of our former selves—and then for more information, check out

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