Articles by Kelsey Cottingham

Explore Braze Magazine: The Integration Issue

We’ve never had better tools to separate signal from noise in the cascade of cross-channel data. So why can it feel so hard to action

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Explore Braze Magazine: The Predictions Issue

What a year 2018 was! GDPR enforcement took effect, Amazon continued its aggressive expansion, Microsoft overtook Apple as the most valuable company in the world,

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Your Relationships with Your Customers are Still Relationships

Your customer/brand relationships are just that—relationships. And, as with any relationship, success takes time, work, consideration, self-awareness, and (of course) passion. Maybe it’s time to

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A Braze New World

This summer, we had some of the biggest announcements in our company’s 6-year history. We celebrated our Series D funding round led by Iconiq capital.

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It’s My Party, and I’ll Open Your Push if I Want To

Dear reader: This blog post made its original debut in Appboy’s Relate Magazine. Pocket its pearls of wisdom, and then for more information, check out

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This is How You Get App Users to Refer Their Friends

Dear reader: This blog post made its original debut in Appboy’s Relate Magazine. Pocket its pearls of wisdom, and then for more information, check out

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What Happens When Your Marketing Tech Can’t Talk?

We’ve been talking a lot lately about marketing tech stacks—that is, collections of different kinds of software used to execute a given brand’s marketing strategy.

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Your LTR 2017 Prep Guide

Every year, Appboy holds the LTR conference to turn the spotlight on long-term relationships and the strategies and technologies that make it possible to build

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Meet the LTR 2017 Brain Trust

Technology keeps changing—and customer preferences and exceptions change with it. To keep up brands need the right marketing technology stack to support and optimize their

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