Articles by Jordan Houghton

How Making Domino’s Pizza Made Me a Better Marketer

I’m a marketer who markets a marketing technology to other marketers. (Say that ten times fast.) For one week, however, I made pizza for a

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The Word of the Year is Not a Word

2015 is the year of the emoji. National Emoji Day celebrated its first birthday in July, Taco Bell successfully petitioned for the creation of a

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Build Stronger Customer Relationships With Multi-Channel Messaging

Today’s marketer has an abundance of messaging options, but too many organizations limit themselves to email and the occasional push notification, neglecting some of the

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5 Ways Connected Content Makes Marketing More Personal and Responsive [Product Spotlight]

Updated 9/22/16 With the rise of mobile, finding new and innovative ways to engage your customers is more important than ever. To stay competitive, marketers need

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KIXEYE Talks Mobile Engagement Strategies

KIXEYE VP of Marketing, John Getze, presenting at this month’s #engage Meetup Last night, mobile video game developer and publisher KIXEYE generously hosted and presented

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#engage Mobile Influencers: Saucey’s Chris Vaughn (Part Two of Two)

Each month, the #engage Mobile Influencers interview series profiles experts, thought leaders and rising stars in mobile, giving them an opportunity to share their personal experiences, preferences

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#engage Mobile Influencers: Saucey’s Chris Vaughn (Part One of Two)

Each month, the #engage Mobile Influencers interview series profiles experts, thought leaders and rising stars in the industry, giving them an opportunity to share their personal experiences,

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