Articles by Jessica Adams

The 5 Hottest Marketing Trends of 2017

Man, oh man. If there’s one thing you can count on in tech from year to year—it’s the unexpected. In 2017, we saw a ton

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Driving Experimentation: How Lyft Fuels Amazing Customer Experiences

Dear reader: This blog post made its original debut in Appboy’s Relate Magazine. Pocket its pearls of wisdom, and then for more information, check out

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Decide What Your Values Are—And Stick to Them

What does your brand stand for? Your company’s values are at the heart of everything you do. Without a firm grip on what your brand

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Making Connections: Appboy Connects Brands to the Stack with Three Major Updates [PRODUCT ANNOUNCEMENT]

We admit it—we’re obsessed with marketing technology stacks. That’s because we’re obsessed with humanizing the relationships betweens brands and customers. The connection? A stack designed

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