Articles by Jessica Adams

Braze Adds AccuWeather and Microsoft to Partner Ecosystem

Here at Braze, we practice what we preach. We believe in the power of maintaining strong connections. We believe in the fiery potential that lies

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The 5 Hottest Marketing Trends of 2017

Man, oh man. If there’s one thing you can count on in tech from year to year—it’s the unexpected. In 2017, we saw a ton

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Driving Experimentation: How Lyft Fuels Amazing Customer Experiences

Dear reader: This blog post made its original debut in Appboy’s Relate Magazine. Pocket its pearls of wisdom, and then for more information, check out

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Decide What Your Values Are—And Stick to Them

What does your brand stand for? Your company’s values are at the heart of everything you do. Without a firm grip on what your brand

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Making Connections: Appboy Connects Brands to the Stack with Three Major Updates [PRODUCT ANNOUNCEMENT]

We admit it—we’re obsessed with marketing technology stacks. That’s because we’re obsessed with humanizing the relationships betweens brands and customers. The connection? A stack designed

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