Articles by Jesse Tao

The Top 3 Ways to Calculate User Retention Rate with Formulas

In 1999, NASA’s Mars Climate Orbiter burned up as it entered the Martian atmosphere. The reason? Mismeasurement. Thrust was reported by the software in newtons

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Emojis Are Now Used in 777% More Campaigns Than Last Year [Infographic]

In today’s Information Age, people are exposed to brands hundreds, if not thousands, of times every day. With this level of information overload, brands are

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