Articles by Jesse Bouman

Push Notifications Changed a lot in 2016: Get the Scoop

A lot happened in 2016 in mobile and marketing tech, especially when it comes to push notifications. Push notifications are becoming more sophisticated across platforms

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A Marketer’s Cheat Sheet on the Mobile Platform Economy

When Steve Jobs launched Apple’s App Store during the infancy of the first generation iPhone, he did it with one goal in mind: sell more

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Web Push Notifications Have Changed Marketing—And Your Job—Forever

I love my iPhone. It never leaves my side. The first thing I do in the morning is roll over and with one eye open,

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For the Future of Mobile Tech, Look to China: 4 Trends to Watch

Since the 1970s, China has ascended from a closed economy to a global, economic powerhouse. Based on annual GDP, China’s $10.983 trillion economy is currently

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How Runkeeper’s Messaging Gets Users to Stick With It (And Them)

Every year millions of Americans make a New Year’s resolution. Year after year, the number one resolution is to lose weight or exercise more. But

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How To Prep Now for Virtual Reality Marketing

In the mid-1990s Nintendo came out with a new product called Virtual Boy. Nintendo was selling the promise of 3D virtual reality to the masses.

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How Not To Screw Up IoT Marketing

The home of WordPress founder Matt Mullenweg seems like it’s straight out of a sci-fi movie. Upon walking into the kitchen, coffee starts to brew.

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3 Ways On-Demand Apps Are Nailing Engagement Messaging

We’re currently seeing an explosion of on-demand apps coming into the market. Uber’s success as an on-demand car service has kicked off a wave of

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The Big Missed Opportunity for Travel Apps: Consistent Engagement Between Bookings

A few months ago, the Powerball jackpot hit record numbers. At the time of the winning drawing, the jackpot was over $1.5 billion! People rushed

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Your Tests Are a Waste of Time Without 1 Simple Thing

In an early episode of Friends, Joey and Chandler need to make a decision, so they decide to flip a coin. They flip the coin,

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