Articles by Cydney Goldberg

3 Ways to Nail Relationship Marketing

Savvy marketers remember to consider the long-term relationships they’re aiming to build with customers for every strategy and campaign they create. Why is relationship marketing

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5 Ways To Grab Your Customer’s Attention in a Distracted World

Marketers in today’s always-connected, information-rich world face an enormous challenge: A consumer’s brain can hold only so much information before it becomes fatigued. A person’s

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Mobile Tech Takes “Niche Plus Heat” Loyalty Marketing to the Next Level

One of my favorite bosses from my seven years at the TV network, CNBC, believes “niche plus heat” creates the ultimate recipe for marketing success.

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