Articles by Bill Magnuson

Appboy Feature Release: App Usage Analytics Revamp

Talking with customers, we’ve seen the impact that insights from analytics can offer. Recently, we have released a lot of great improvements to the Dashboard

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Appboy Launches Cutting Edge, Enhanced Marketing Automation Dashboard

Recent research has revealed that over 50% of mobile marketers are neglecting to measure in-app usage – a crucial mistake that impedes long-term user engagement

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Announcing Appboy’s Prime[31] Compatibility for Unity

In our effort to be the most comprehensive Mobile Relationship Management (MRM) platform for Unity, we are pleased to announce our compatibility with Prime[31], one

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Appboy Announces Support for Unity Gaming Platform

Appboy is proud to share that we’ve developed an SDK for Unity, making us the first to bring mobile relationship management (MRM) support to the

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