Articles by Bill Magnuson

Braze: A New Name. A New Leadership Position.

Today is a very special day for our company. From the beginning, we have sought to humanize connections between brands and their customers with a

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Make It Matter: Inspire Solidarity with a Better Engagement Strategy

It happens all the time. There’s a disaster, or a political controversy, or a spontaneous protest, and suddenly an underappreciated organization finds itself thrust into

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The Key Driver of Adoption & Value Is Not Shiny New Toys

As leading technology companies mash together new services, platforms, and capabilities, brands can find the signal in the noise—and make smart new investments—by understanding what

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Announcing Web Push on Appboy [Product Update]

UPDATE: Web Push support is now available through Appboy’s Web SDK. Appboy supports both the new web standard as well as former implementations of Chrome

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Improve Interaction With Your Users With Appboy’s Install Attribution

With Appboy’s new install attribution capabilities, our Marketing Automation for Apps platform bridges the gap between our strong “Beyond the Download” focus and the install

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Take Greater Control of Marketing Initiatives With API Campaigns

We seek to supply a solution to every mobile marketing problem. With the launch of API Campaigns, we’re now able to seamlessly connect your programmatic

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Multivariate Testing Is LIVE; Now You Can Be FEARLESS

How much is confidence worth? When it comes to mobile marketing, I say a lot. When a mobile marketer sends out a campaign, whether by

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Changes to Campaign Messaging and More

Starting tonight, if you log onto the dashboard you’ll see small campaign messaging changes that we wanted to share with you. When you enter the

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Announcing Advanced Custom Filters

In addition to being able to track any custom event you specify, we are now offering filter capabilities that will further strengthen and refine campaign

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Appboy Revamps Analytics Platform with Industry-First Upgrades

In the sink-or-swim world of the app marketplace, the tracking and deployment of data has become more crucial than ever. We’re leading the way once

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