In addition to being able to track any custom event you specify, we are now offering filter capabilities that will further strengthen and refine campaign targeting.

Before we solely displayed how many times someone completed an action, purchase etc., but now we highlight added information, such as when the action took place. This significantly builds on our retargeting abilities, as now you’ll be able to seamlessly segment your users based not only on the frequency of their behaviors, but the recency as well. For instance, if you’re a flight retailer, this feature will allow you to create highly customized filters to discover who has purchased flights a certain number of times and who hasn’t done so in X weeks. By isolating users who were using a specific app attribute regularly and for whatever reason have since abandoned it, you are building an ideal demographic to try and retarget.

We’re proud to say this level of segmentation is unprecedented in the realm of mobile. We’ve been collecting data on all custom events since May 12, which means you’ll have nearly a month’s worth of data to filter from.